What is always a company’s number one asset? Its employees. The news this week about the devastation caused by Hurricane Harvey reminds us that during any crisis, internal or external, employees can be a company’s biggest ally, as they are a company’s largest stakeholders and best community ambassadors.
Numerous federal laws protect employee rights in America. These laws are enforced by an assigned federal agency, and the same is true for most state laws. But they are not necessarily written to protect employees from unexpected emergencies, such as what we’ve seen this week. Protecting your employees in a crisis situation will not only reinforce your position as a trusted employer, but it will give employees peace of mind that they are prepared when the unexpected happens.
- Be Proactive. Anticipate and plan for crises that your organization could encounter before they happen.
- Get a team together. During the planning phase, identify employees who will make up the crisis management team—the people who will know what to do when disaster strikes.
- Don’t expect employees to come to you. Implement a notification system that quickly reaches out to employees with accurate information and guidance.
- Don’t put up roadblocks. Trying to keep employees from communicating about crises via social media is futile. Instead, help them shape their messages by giving them correct information in a timely manner.
- Act fast—but only say what you know to be true. Speed is of the essence when it comes to crisis communications, but it shouldn’t come at the price of accuracy.
- Don’t go silent. If your organization is not yet ready to respond to […]